Content Management

What is a CMS and why do you need one?

A Content Management System (CMS) sounds important, but unless you know what it is and what it can do, it can be hard to see its value.

The fact is, when it comes to displays, a Content Management System is critical. It might not be more important than the LED wall or screen it feeds into, but it is arguably just as important. Afterall, what’s the use in having a spectacular LED wall or videowall without the right content to show on it?

What is a CMS?

The clue is in the name: A Content Management System (CMS) manages, controls, organises, schedules and reports on all of your content – including videos, images, text and presentations. But there’s more. A CMS is not only your ultimate content organisation tool, it’s also an intuitive and even intelligent operator. In short – an intelligent CMS often knows when and where to post your content better than you do.

A CMS can pull from your chosen newsfeeds, content streams and data sources. The system can then update its content stream when certain pre-assigned conditions present themselves or a trigger occurs, which could be anything from a change in the temperature to a movement in front of the screen.

They can be located on a local or internal server, but most CMSs are cloud-based. The system and content can be hosted on your own servers for full control, or hosted by the CMS supplier for ease of installation and greater support. Most cloud-based Content Management Systems operate on a monthly subscription basis, in return for easy-to-use tools and the ability to manage content remotely.

A content management system will include all or some of the following services:

Content Management Services


When do you need a CMS and why?

Every display, whether it’s a large LED wall or screen, has to have some form of media playback. It could be as simple as looping a video or creating a more complex dashboard with RSS feeds and interactive features.

Take, for example, an online and physical retailer. In-store they have various digital displays and a large format LED wall. Online and on their website there are numerous videos and model images. They have thousands of pieces of content and want continuity across their online and in store presence. They also want all of their campaigns and seasonal content to remain consistent. All this can be achieved with a CMS and carefully selected hardware to create an eye-catching and synchronised experience customers won’t forget.

Types of Content Management System

We’ve already touched on cloud-based CMSs, but choosing the right CMS really comes down to your project specifications. We can offer impartial advice about which CMS will suit your needs.

Cloud-based CMS – all online

The most common type of CMS. A cloud-based CMS is for simpler but robust applications where screens display looping video playlists and allow features such as video wall mode for two or more screens to be synchronised. Its use will usually be on a cost-effective monthly subscription and enable remote access online for a number of users.

Server-based CMS – for internal operations

A CMS for complex mission critical operations where multiple windows and features display on screen from several feeds and inputs.

CMS media players

Signage Creator

Our CMS and Digital Signage Platform solutions come with a creator option to create engaging content and signs to populate the CMS. Use an easy-to-use editor, including the ability to create content to match your brand messaging.

Features of a signage creator

  • Build content with easy-to-use tools
  • Drag & drop text, images, shapes and video easily with snap-to functions.
  • Build and publish in one software space to avoid double-handling content.

CMS Integration

If you have existing hardware or software, it is possible to integrate a new CMS with your current set up. We are able to help you to create a bespoke CMS, integrate CMS into your current systems and utilise existing content.

  • We can create bespoke programs to sync with existing software etc. or embedded links
  • We provide CMS training and ongoing support in using your content management system to  help you manage your content
  • We can integrate a new CMS with an existing Media Player or other existing hardware
  • Our CMS partners can enable your content to point to other dashboards, data and feeds – integrating existing content with your original content

Data Security and Content Management

The primary concern for your CMS is data security. Most Content Management Systems account for the risk in data losses, and include a data security policy in their software as well as a secure network in which to run the software, https.

Want to discuss your content management system options? Contact us today to speak to our specialist content management team.