Missguided LED videowall digital signage
Smart LED delivers spectacular LED installation to Missguided flagship store

Smart LED, a subdivision of leading audio visual supplier Smart AV, has delivered a full digital signage installation for the opening of Missguided’s new flagship store.

Missguided, founded by Nitin Passi in 2009 as an online women’s fashion retailer, launched its first physical store in Westfield Stratford late this November.

Smart LED installed two giant 3.9mm high resolution LED walls to fit a bespoke frame developed by shopfitters Goodman Hichens, giving the effect that the LED walls are floating above each bank of tills.

Further, the audio visual equipment supplied and installed by Smart LED includes a total of 31 additional screens dispersed throughout the store, ranging from 22” up to 75”, all supplied with bespoke mounting solutions.

Screens for Missguided

The entire digital signage network has been installed by Smart LED using SignStix, its content delivery partner. SignStix’s cloud-based digital engagement platform will allow Missguided to manage and update all of the store’s digital content in real-time, as well as create scheduled campaigns, from any internet-connected device.

Missguided LED videowall digital signage

“Missguided is known for its glossy visuals and stellar content so it’s incredible to see this infused into its brand new flagship store with help from the latest audio visual technology” comments Smart LED Managing Director Ryan Walker. “It’s been an absolute pleasure to work with the team and their stakeholders – our entire company is proud of the project and we look forward to providing Missguided with the most cutting-edge AV solutions for years to come.”

Nitin Passi, Founder and CEO of Missguided commented:

“We were keen to showcase the volume of digital content we create throughout the store and the screens supplied by Smart LED played a big part in helping to create the immersive atmosphere we were aiming for.”

The Missguided store opened to the public on Wednesday 23rd November 2016.

For help setting up and managing a digital signage full solution for your store, office or venue please contact our team on info@smart-led.co.uk

Smart AV announces official LED distribution partnership with Esdlumen

Leading audio visual event supplier Smart AV, part of The Incredible Pixel Group (IPG), has today announced an official partnership with LED manufacturer Shenzhen Eastar Electronic Co., LTD (Esdlumen) as its first LED distribution partner within the UK.

This follows a recent expansion into the permanent LED installation arena from Smart AV, who has served the events and exhibitions industry as a rental partner for over ten years. As a distributor, under its new Smart LED division, Smart AV will offer quick turnaround and more direct support on a range of LED products including indoor, outdoor and creative LED. This will allow the company to offer training, servicing and technical support on the full range of Esdlumen products.

The partnership, confirmed during Smart AV’s recent LED research and development tour in China, will strengthen Smart AV’s position including the development of a new LED smart space. This space, to be relaunched at the company’s 40,000 sq ft. headquarters in early 2016, will showcase the full range of Esdlumen products available within a permanent installation showroom.

Darren Poultney, CEO of Smart AV and Founder of IPG, comments: “It is an honour to be chosen as the first UK distribution partner for Esdlumen, a company we had the pleasure of working with last year on our new 3.9mm CURVE LED product. Their commitment to product quality mirrors our own, in what is a key consideration for Smart AV when choosing a manufacturer to buy from. Becoming an official distributor will allow us to continue our work supplying events and exhibitions, extend our fleet and take on more permanent installation projects, with the highest-quality and latest LED products all within a shorter turnaround time.”

Jack Chou, owner at Esdlumen adds: “I am very happy to welcome Smart AV to the Esdlumen team as our first UK distributor. The UK has always been one of the leading territories for the latest LED products and we look forward to supporting Smart AV on increasing the product sales of Esdlumen in the UK together, while offering high levels of service and support to their clients”

As an official partner, Smart AV will provide all types and resolutions of LED for permanent installation within industries such as retail, corporate, licensed trade, sports, leisure and entertainment. This partnership has also led to an extension of Smart AV’s LED fleet, which currently sits at over 500 sq metres across 3.9mm indoor, CURVE, and Edge LED, as well as the 5.9mm indoor and outdoor curve solutions.


About Smart AV

Smart AV offers LED, multitouch and audio visual solutions for the events marketing space as well as permanent LED installations. It offers solutions from indoor and outdoor LED and multitouch video walls, through to conference production and individual exhibition stand installations. Smart AV is part of the Incredible Pixel Group (IPG) which was launched in May 2015 as an extension of Smart AV, to offer smart, interactive technology and digital services for events. The group incorporates four divisions: Smart AV, Smart Digital, Smart Solutions and Poken UK.

Visit: www.smart-av.com 

About Shenzhen Eastar Electronic Co., LTD (Esdlumen)

Shenzhen Eastar Electronic Co., LTD (Esdlumen), a professional LED screen service provider, was Established in 2007 with a registered capital of more than $ 12 Million,Esdlumen now ranks the leading manufacturer of LED display and lighting. Eastar located in Eastar Industrial Park in Guanlan Street, Bao’an District with an area of 30000sqm. Since its inception, Eastar has kept rapid growth; Products of Eastar (Esdlumen) have been sold to more than 130 countries and regions, and the brand Esdlumen has got highly recognition in the world.

Visit: http://www.esdled.com

Media contact

Smart AV        Tel 01279 624840

Beth Gladstone
Head of Marketing

Email: bethg@smart-av.com
Mob: 07805 275063
Twitter: @smartavhire