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Smart AV announces acquisition of Ultimate LED, as part of new Smart Installs division

Smart AV announces acquisition of Ultimate LED, as part of new Smart Installs division

Leading audio visual event supplier Smart AV, part of The Incredible Pixel Group (IPG), has today announced the acquisition of Ultimate LED, a UK LED specialist and provider of indoor, outdoor and creative fixed installation LED displays.

Smart AV, who announced their ten-year anniversary earlier this year, has provided indoor and outdoor LED solutions for hire within the events industry across shows such as Paris Airshow and Mobile World Congress, since its first investment in LED back in 2011. Using an initial investment of 30 sq metres of 3.75mm LED, which has since been followed with a further 500 sq metres of 3.9mm and 5.9mm LED, Smart AV has become a leading supplier of LED solutions including bespoke creative curve and smart-edge LED products. The acquisition of Ultimate LED will continue to strengthen its position within the LED market and add an enhanced offering within the permanent installation arena.

As part of the acquisition, Neil Read will be joining IPG and heading up the new division “Smart Installs – LED Installation Specialists”. Read has years of experience working on major installations across all business sectors including retail, sports, corporate and leisure

Darren Poultney, Managing Director of Smart AV and Founder of IPG which incorporates Smart AV and the new Smart Installs division, comments: “We are delighted to be welcoming Ultimate LED as another part of our continual growth within Smart AV and IPG. We have spent the past few years building up our expertise within the rental division of high-resolution LED, working directly with manufacturers in China and on projects such as Wimbledon and The Rugby World Cup, where we have seen a growing demand for a permanent installation arm of the division. The acquisition of Ultimate LED will help us to fulfill this and give the number of rising enquiries the dedicated level of support they require, which is where Neil’s background and expertise will be unsurpassed.”

Read, who will head up the new division as Sales Director adds: “I am very pleased to be joining forces with Smart AV, whose expertise within the LED industry is well-known and documented. Together, we will continue working across a joint portfolio of clients offering reactive, high-quality permanent LED installations across the board.”

The Smart Installs division, as part of Smart AV, will provide all types and resolutions of LED for permanent installation within industries such as retail, corporate, licensed trade, sports, leisure and entertainment.


About Smart AV

Smart AV offers LED, multitouch and audio visual solutions for the events marketing space. It offers solutions from indoor and outdoor LED and multitouch video walls, through to conference production and individual exhibition stand installations. Smart AV is part of the Incredible Pixel Group (IPG) which was launched in May 2015 as an extension of Smart AV, to offer smart, interactive technology and digital services for events. The group incorporates four divisions: Smart AV, Smart Digital, Smart Solutions and Poken UK.



About Ultimate LE

Ultimate LED is a permanent installation specialist, delivering high-quality indoor, outdoor and creative LED screen installations within sectors including retail, advertising, leisure, sports, entertainment, heritage, travel and conferencing. Ultimate LED leads and manages the process from receipt of brief through to final installation, with a focus on customer satisfaction.



Media contact

Smart AV        Tel 01279 624840

Beth Gladstone
Head of Marketing

Mob: 07805 275063
Twitter: @smartavhire

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