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Boden King’s Road Store Digital Install


Harmonise Boden’s new bricks and mortar store on the prestigious King’s Road with their established online and mail order presence.


With Large Format screens behind the cash desks and portrait screens on the staircase, Boden were able to create a memorable experience in store that reflects their online presence. With the use of a Content Management System, maintained and managed by Smart LED, Boden will always have an up-to-date seasonal campaign switched within minutes.

To accompany the digital signage, Smart LED provided ceiling mounted projectors displaying a moving background behind their chic wire frame child mannequins that is triggered by proximity sensors.

A final interactive element to keep the children entertained is a new concept screen from Samsung that has a mirror overlay. With the screen centred at children’s height, a proximity sensor triggers animations at set intervals.


Project Details

A total of 2 x 75” landscape screens mounted on ultra-slim brackets and recessed flush to the wall and 2 x 22” portrait screens on ultra slim brackets and recessed flush to the wall. All four screens have content delivered from the Signstix CMS Platform. In addition to the screens, Boden supplied bespoke frames to create a "picture frame effect" that softly integrates the visual displays. Three ceiling-mounted projectors with proximity sensors triggering moving image playback on a HD Brightsign player. When no one shops in the area no content light is emitted thanks to the use of DLP projectors. All brackets and interactive installation provided by Smart LED. One engaging interactive mirror screen comprising of a Samsung ML55E that is new to the retail market, combining an open frame screen, mirror overlay and proximity sensor with Brightsign configured to trigger random banks of animations.
Smart LED worked with us [Boden] to integrate digital and interactive elements in to our new store concept to enable us to fully utilise the content we create in-store and develop consumer WOW moments. At all times the Smart team have been 100% professional and a pleasure to work with and we would have no hesitation recommending them for any digital projects.

  • Installation
  • Permanent LED
  • Retail

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