Harmonise Boden’s new bricks and mortar store on the prestigious King’s Road with their established online and mail order presence.
With Large Format screens behind the cash desks and portrait screens on the staircase, Boden were able to create a memorable experience in store that reflects their online presence. With the use of a Content Management System, maintained and managed by Smart LED, Boden will always have an up-to-date seasonal campaign switched within minutes.
To accompany the digital signage, Smart LED provided ceiling mounted projectors displaying a moving background behind their chic wire frame child mannequins that is triggered by proximity sensors.
A final interactive element to keep the children entertained is a new concept screen from Samsung that has a mirror overlay. With the screen centred at children’s height, a proximity sensor triggers animations at set intervals.