To provide some form of digital screen in the flank window of the Miller Harris store that is visually engaging and attractive to the high footfall of passersby in Canary Wharf’s shopping centre. The screen needed to fit in the tight 750mm gap, be updated remotely with no input from the staff and not take up too much of the limited space inside the store.
A slim line high-resolution LED wall was set up in the shop window featuring looping abstract content, as well as a digital signage platform and CMS for easy campaign updates.
Working closely with Fabled Studio, Smart LED were able to create a 500mm x 3000mm totem of P2.6mm LED, built in to a clever rear access cabinet that was cladded in glass to be almost unnoticeable from inside the store. Content was supplied by a Signstix digital signage player and controlled via a CMS that allows staff to schedule content, turn off the screen at night and update content within seconds from anywhere in the world.