“Having initially attended an open day at Smart AV I was confident that they had the necessary skills to support our requirements – with our first project now complete that confidence is well placed – a complete delivery package and a very excited client”
At a prestigious location in Munich, TK Maxx had taken over a two-year old store exited by another major fashion retailer who had been unable to make a profit. Whilst they wanted to utilise as many of the original structures and fittings as possible, they felt that the huge four-story wall sitting behind the open stairwell in the main atrium needed something a little special to bring it to life and into the digital era.
That something was to be a 52.5sqm high-resolution LED wall, designed to create an eye-catching presence and enable dynamic digital content to be displayed to all customers visiting the store. At 3.9mm pixel pitch, the Smart LED product was selected due to its suitability to environments where visitors are located in close proximity to the screen. As a stairwell installation, visitors could be passing less than a metre away from the screen. This made a fanless and lightweight product a must, in order to protect the gentle ambience of the retail experience. The Smart LED product fulfilled all angles.